Where did the idea of creating a store in Gabon for pregnant women and for children come from?

I was thinking about what to invest in, and during one of my trips to Johannesburg, I saw a specialized store for pregnant women and told myself « whooah! this is an almost non-existent area » and I could bring this concept to my country. After some research, I realized that there was a real demand from pregnant women and so, in 2014, I opened my store just for pregnant women. The future mothers really liked the concept because they had everything in one place and no longer had to travel outside of the country. Then eventually, with a demand from my clients, I added the baby/child component in 2017. So now it’s like two stores in one place or as my clients say a « two in one »."

Where does the name Bien Dans Sa Bulle come from?

The woman who is pregnant for 9 months lives almost a secret life that no one else is privy to. She is the only one to feel different emotions, the ups and downs, her growing belly and that special relationship she has with her baby. And I equate it to living in a bubble! That she’s happy in her bubble!

What items do you make available to your customers?

For mother’s to be, we offer clothing for all types of occasions, whether it is for home, work, cocktails or even an evening out. We have pants, jeans, skirts, leggings and dresses in our store ranging in size from 36 to 60. We also offer prenatal and post-natal underwear, including breastfeeding bras. Recently, we added pajamas, slippers, and lingerie : everything to make her feel elegant and sexy. For children, we offer clothing from 0 to 7 years old, baby gear, accessories, toys, and other fun gadgets.

Where did your passion for fashion come from?

I like fashion and showcasing myself, and when I opened my store, I thought, this hobby is going to make pregnant women beautiful. And to do so, I took inspiration from current fashion and styles and adapted them to maternity wear.  Whether the mother to be is a working mom or a stay at home mom, she has the right to feel good about herself with her new curves. The same goes for children, (Laughs) there is no way that Mommy will be stylish and the child will be on the sidelines! No, no and no! 

I love when children are beautifully dressed, with pleasing colors and pretty fabrics, which is why we only use quality fabrics and 100% cotton. We carry brands such as Jordan, Carter, Calvin Klein, Diesel to name a few.

What services do you offer?

We have the main boutique which sells maternity wear and baby gear. On occasion, we do private sales where we go to a client’s home with a selection of hand-picked items based on the needs previously specified by the mother. We also offer baby registries, and advice to new mothers who are not sure what to purchase.

And why did you choose Nombakelé and not elsewhere?

Location is very important. For an activity like ours, we need to be easily accessible, hence, Nombakélé is the best location for our store. It is centrally located in downtown and most people work in the city. And once you’re in Nombakélé it's extremely easy to find : right accross from Centre Affaires.

As a mother, how do you put your experience to good use at work?

Motherhood is a gift from God, and living your pregnancy in the best possible conditions is extremely important. My experience as a mother allows me to provide tailored advice to my clients because well I’ve been there and I enjoy fashion and helping people shine. That is what I want for my clientele, that eventhough they are pregnant, they still feel beautiful and sexy.

What’s next for BDSB?

Maybe open up some satellite stores in the provinces. We have a big demand in Port Gentil. So POG see you soon! 

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